About Christopher Carlsson
For those of you who are interested here is some of my background and what I do.
Geographic: I live in Rochester, New York, which is about 300 miles (500 Km) away in actual physical distance, but light years away in terms of surroundings, shopping and politics from New York City. I am actually closer to Niagara Falls and Toronto, Canada, than New York City.
Professional: I was brought up with an appreciation of wine, beer, and spirits at a early age. My mother caught my father putting scotch and water in my bottle at age 6 months (he has since said I was always trying to drink his manhattans too). I grew up with wine at the table since about age 5 or so and had my own wine cellar at 15. My father traveled extensively in Europe and knew people from Alexis Lichine, and Charles Fournier to Dr. Ferdinand Porsche. In addition, he traveled through the southern and western United States. Through his contacts and the things he brought home. I became acquainted with all types of alcoholic beverages and met quite a few people over the years.
I have been a ‘Ardent Spirit’ (to steal a term from Gary Regan) or at least a connoisseur of all things alcoholic for years. I was also brought up in a rare bookstore, so I had a Iove of reading and access to 1000′s of books of all different types. Through these I have tried to learn the ins and outs of tastings and evaluation of all types of food and beverages coupled with of course, practice. One cannot learn cooking, martial arts, or tasting from a book. You can learn techniques and ideas, but practice and guidance are essential.
To that end I have been tasting on my own and going to tastings held by various groups for years. I like to think of it as an apprenticeship. I have been a professional judge at a number of professional spirits competitions , teach classes on spirits , bartend, and write articles on spirits and mixology for numerous publications both online and in print.
I also develop cocktails for spirits,cocktail menus for restaurants and bars, source barware, interior decorations, equipment both vintage and new, train and educate bartenders on spirits, and bring all my myriad resources to bear for clients.
Through the years I have forged contacts and friendships with a good number of people in the field which have been very generous in their sharing of knowledge and time. In addition, I also work for various liquor stores, bars, (and the occasional individual person) to act as their “Spiritual Advisor” to help them find new and different (to them anyway) spirits -especially those that are standouts in quality and/or price for the quality.
My job is to find those spirits and who distributes them so a shop can have interesting (if not unique) selections of high quality alcohol. For individuals, it is much the same and also I act as a personal shopper for them to help locate different spirits either for themselves or as a gift.
This seems to work particularly well people like doctors or lawyers (or their wives/husbands depending ) as many of them have most of the easy to find things and I help find new spirits for their collection.
Personal: When I am not writing and reviewing beverages for this webpage, I am working in the family rare bookshop. I also enjoy skydiving, BASE jumping, and other stupid things to do for fun, along with antiquing (especially anything to do with alcohol!), Sci-Fi, movies and music (Tom Waits is a favorite!).
What we Do: We review distilled spirits, bitters, beer, wine, mixers, garnishes, etc…. We evaluate both on overall quality and also a price to value ratio. We also have sister sites SpiritsReview.com and Barwarereviews.com (under Construction) which review distilled spirits of all types and maintain a huge links database and review bar ware and equipment of all types (barwarereviews.com). We also travel widely as photojournalists to photograph and write about distilleries, breweries, bars, along with cocktail and spirit events, to show people where a product is made, who makes it, and where best to consume them.I have learned that if you are new to the market and not paying a lot of commissions to have your product pushed you get zero attention even a lot of big brands don’t get a lot of mention from sales or marketing people. SpiritsReview.com has over 5000 links to other webpages, and counting along with links to over 450 blogs and newsfeeds. I am aiming for this page to be THE reference site on the web for alcoholic products and so have assembled a large links library sorted by category and actively exchange links with other sites to gain wider readership and coverage.
I want this webpage to be honest, relatively simple and straightforward. One of the more unique features is the price / value rating I use. I try to identify not just a best buy but a relative scale of value for the money spent on all the products I review. I also try to use fairly simple tasting notes that while not as rigorous as some, convey what I think of a given product. So after I do some reviewing, I can take the rest of the samples and try them out on some of my clients and report back to you!
We also travel extensively to find, photograph, review products and where they are made to give people a feel for where a spirits comes from and the feel for it’s place of origin. Please check our Adventure Section .
Please see our Samples and Disclosure statement for more information on how we do business.