Big Shots: the men behind the booze

  • Rating: 3
  • Value: 3

Don’t waste your money on this.

TITLE: Big Shots: the men behind the booze
AUTHOR : A. J. Baime
PUBLISHER: New American Library, 161 pages
COST : $9.20
TYPE: Reference (more or less!)
REVIEWED BY: Chris Carlsson,


Some amusing stories but that’s about it – no real meat or potatos here! This purports to be biographical and corporate sketches about major players in the liquor trade: the Bacardi Family, Jack Daniels, etc. A number of the stories are, shall we say, at variance with a number that I have heard or read elsewhere.

This, coupled with a wanker-type machismo, relatively short length, and lack of bibliography (where did he get his facts anyway?, a bathroom wall?) make this book a not very good choice for anyone. Buy a real book about the industry, such as American Still Life.

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